First Wave Font Democratisation
CT instructor Thomas Phinney answers on Quora:
What is the advantage of having a custom typeface for a corporation? Additionally, once a typeface is created, what is the best way to deploy this throughout the corporation and third party vendors?
Cost savings can indeed be noticeable, depending on the size of the company and number of users. You won’t be tempted to restrict who gets the fonts to save money, which is an unfortunate potential side effect of traditional font licensing. (See also notes on licensing, below.)
You get a unique brand appearance. If your company’s brand has to do with being just like somebody else (or everybody else), that’s not useful. But if like most brands you want to be distinctive, part of that equation can be using a truly unique typeface that nobody else has.
The typeface can be developed/customized to your needs in terms of functionality, special characters, language support, whatever. As long as you make sure you own all rights, it can be added to and modified in the future as your company grows and evolves. You usually can’t do that with off-the-shelf fonts (except for open source ones).
You avoid licensing problems by owning all rights (make sure you do so!). Traditional font licenses often have surcharges or additional licensing required not only to give to printing vendors and partners, but to embed the font in an ebook, or use it for live text on your web site.
On your second question: What Sébastien describes in his response are written brand guidelines. They tell you how to use the company’s logo, typeface, color palette and other elements together to create a consistent brand image across all media and documents. Everybody producing visible work for the company should have access to (and be forced to actually use) the brand guidelines. There might be a simplified subset for people who are just using Office type apps, and such apps might get some custom templates….
Q:I just missed the SF workshop- will there be another in 2014? My department needs to allocate/plan ahead for these types of things, and I need to submit ASAP for any enrichment in 2014!
Sorry about that! We hope to run another in SF in the summer! :)
Q:I'm following the directions on the blog for enabling Mac keyboard shortcuts but when I restart Fontforge it doesn't work. I've tried Cmd+, Cmnd+ and Command+ as the new text edit file replace. Is there something I'm doing wrong?
Please post the issue on github - https://github.com/fontforge/fontforge/issues/new - so the FontForge community can help :)
Q:why is it important to know about the fonts?
Sorry, please ask again :)